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FOR IMMEDIATE RELEASE
DATE: April 5, 2004
CONTACT: George Rose, (707) 525-6229
INTRODUCING A PEPI WINES MAKEOVER:
HIP, FRESH & NOW IN SCREW CAP BOTTLES
NAPA VALLEY, CALIFORNIA - Napa Valley's innovative and style-savvy
winery is poised to become just slightly hipper than the fellows on
TV's Queer Eye for the Straight Guy. With a twist of an elegant
new screw cap, Pepi Winery will make one giant leap for simplicity and
ease, sending the traditional corkscrew straight to the dustbin of
contraption history.
Beginning this month, the entire lineup of Pepi wines - including its
popular Pinot Grigio, Chardonnay, Sauvignon Blanc and Sangiovese - makes
a radical statement about the way premium wine is opened and presented.
Added to the popular wine portfolio will be a Shiraz, Merlot and
Cabernet Sauvignon, all featuring sleek new StelvinŽ screw caps.
"The click you hear when you twist off a Pepi screw cap signifies a
snappy freshness in the wine that can only be described as cool and
hip," says Pepi winemaker Chris Johnson. "These are super-fresh
wines under $10, made in a style that emphasizes the brightness of each
variety's fruit flavor."
The Oakville winery, founded by Robert Pepi in 1966 and purchased by
wine legend Jess Jackson in 1994, has a long and colorful history of
producing cutting edge grape varieties, most recently focusing on
Chardonnay, Sauvignon Blanc and Sangiovese from the Napa Valley. Pepi
struck a popular chord in 2001 when it began producing a very modern
American version of Pinot Grigio from grapes grown in Oregon.
Wine lovers can find Pepi wines in restaurants, retail outlets and
grocery stores throughout America. To learn more about Pepi wines, go
to www.pepi.com. Pepi is part of the Kendall-Jackson Wine Estates.
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High resolution digital images of Pepi wines can be found at:
http://kjsales.com/
PEPI WINERY, 7600 St. Helena Highway, Oakville, CA 94562
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